The Social Contact Centre

to a social networking way of working through the eyes of a Contact Centre manager

Posts Tagged ‘six degrees of separation

Understanding the links

In 1929 Frigyes Karinthy summarised the future potential for friendship networks in a world where communications and travel were easier and cheaper. Six Degrees Of Separation was the model which suggested that two people anywhere in the world could be connected with each other by a chain of introductions. In the 1960s Stanley Milgram conducted experiments to prove the theory. Earlier this year Facebook announced that Facebook users were 4.74 degrees apart on average. 

This is a file from the Wikimedia Commons by Dannie_walker.

It figures that if you want to communicate a message to as many people as possible you need to understand a little more about these interconnections. Firstly a tweet which is retweeted can rapidly go a long way and secondly you may be interested in curtailing the connections in some way.

Most social media tools are designed to spread the word. For example there are checkboxes in Twitter to copy your tweets automatically to Facebook. Its very easy to forward content but I quickly realised the importance of controlling this secondary connection. Something which may look right in Twitter can seem out of context in Facebook. An obvious distinction is the separation of the business and the personal. Each social media tool has its own flavour and its community expects you to behave according to its rules. I address this by having separate personal and business personas. For business, understanding this roadmap is very important – what are you trying to achieve and where do you want to do your selling? One logical solution is that the most functionality and greatest control is your website or your retail store. Therefore the mission of your social media is to signpost to either location. You can then map out a strategy on how you are going to achieve this for each of the channels you choose to use. Fail to think this through and you’ll either be an island or face lots of inadvertent unliking, unfollowing and unfriending

Written by greencontact

September 30, 2013 at 12:43 pm