The Social Contact Centre

to a social networking way of working through the eyes of a Contact Centre manager

Zeebox – co-viewing the Socialympics

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Image courtesy www.

At 8.45 on July 27th, like one billion other people, I switched on the TV and sat with my family watching the London 2012 Opening Ceremony. I was also one of the many “second-screeners” following events on Twitter at the same time. You can follow the events in Twitter using something like Hootsuite or Tweetdesk but there are also apps designed for the occasion. They group together the relevant hashtags and add content to enhance the experience. One of the most popular is Zeebox. I hadn’t used it for a while and the Opening Ceremony was a perfect opportunity to put it through its paces.

The application runs on smartphones, tablets and PCs. When you set it up initially it asks for the country you are in, the TV system you are using (Sky, Freesat, Freeview, Virgin) and then the region you are watching in as well. It brings up the display above to show you what is currently on TV. Against each listing you can see the volume of viewers – presumably people who have selected the option in Zeebox – and also the volume of activity so that you can easily see where the social buzz  is.

When you choose the TV programme it switches into a display with an information panel on the left showing details of the programme and related news items as well as things such as related opinion polls. The default centre column has a steadily ticking display of Tweets. This aggregates all related hashtags and word searches. Given the sheer volume of tweets on the Opening Ceremony this was going very steadily but you can scroll up and down to look at particular posts. A great feature here is the context sensitive options which appear at the top of the feed. During the Ceremony one option was “Funny commentary” which had all the tweet using the hashtag for the purpose created by Zeebox. There are also options to just see Tweets from athletes or celebrities as well as the main tweet. This is a really fun option, especially with the Opening Ceremony, making it easy to see what the athletes themselves were making of it as well as hearing where Billy Bragg was watching (in a hotel room with beer and curry).

On the right hand side are “Live Zeetags”; a constantly updating set of regularly linked topics. These indicate what the flavour of the conversation is and give a different dimension. As I write this the Olympic stream the zeetags include The Netherlands, Sweden, “Peloton”, Betting and some pithy quotes from competing cyclists. Overall the interface is really slick and fun and with something like the Olympics it adds a dimension to viewing – nothing gets missed and there’s plenty of funny twittering going on. I dare say its less entertaining watching a repeat on one of the more obscure digital channels and very confusing if someone is watching a +1 channel.

From a business perspective the advertising opportunities are clear, the audience is a tight demographic defined by the TV programme they are watching and the level of social media awareness they have.


Written by greencontact

July 30, 2012 at 9:33 am

One Response

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    August 6, 2012 at 6:47 am

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