The Social Contact Centre

to a social networking way of working through the eyes of a Contact Centre manager

Fashion in Social Media


Mention Social Networking to anyone in the pub and chances are their understanding is Facebook or Twitter. To me that’s the same as mentioning football and everyone immediately talking about David Beckham. Whether you like or understand football or not, around the world people know that David Beckham is a footballer. You don’t need to understand the offside trap, the Christmas tree or overlapping fullbacks – you can have a conversation.

To me the difference between Social Networking and Social Media is crucial. Social Media is trivial – it is the fashion, flavour-of-the-month, here today and gone tomorrow. No matter how popular or successful, individual social media brands are fighting for market share. If you doubt it consider the “fate” of MySpace. At its peak, just five years ago, MySpace was the most visited website in the US (more than Google) and was sold to NewsCorp in 2005 for $580m. This year the company was sold for $35m and was ranked as the 103rd most visited website in the US.

In 2005 Bebo was acquired for $850m by AOL. It was sold in 2010 for less than $10m due to huge reductions in unique users.

What is far more important than any individual social media product is the underlying benevolence which has meant that individuals have wanted to share, help and collaborate for centuries. Social media is doing to Social networking what the Agricultural Revolution did for agriculture and the Industrial Revolution did for manufacturing. If you focus on Facebook or Twitter you miss the point in the same way that if you know everything about David Beckham’s clothes, children or statistics you are a long way from understanding football.

I’d rather spend my time understanding Social Networking (with or without capital letters) than bet my livelihood on a brand.

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Written by greencontact

July 30, 2012 at 11:19 am

Posted in Opinion

Tagged with , , , ,

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