The Social Contact Centre

to a social networking way of working through the eyes of a Contact Centre manager

A lesson in Blogging…. from an unexpected source

with 2 comments


The social lines between business and personal are blurred – when you share you share. In my view you shouldn’t control followers, readers and friends other than to control the activities of abusers and spammers. As such, I use my personal social activity as a learning point for my business activity and vice versa. I can test things in one environment and compare with what happens in the other.

Blogging was a new thing for me and I waded in wholeheartedly as ever. The research indicates that Blogging is the social activity that can have the most direct influence and is therefore potentially the most powerful in a business environment. In my mind, it is also the hardest to execute. With this view my efforts were almost exclusively focussed on content as I started my first personal blog. It began almost like a journal – extended ideas and opinions and trying to follow the same format as I use for Twitter (1:1:1).

blogging

[Picture source: Barry D via The Book Of Worlds]

What I found was that it doesn’t work in the same way – there isn’t immediately a community to write for or respond to in quite the same way. It takes much more to attract people. The writing is much more demanding because to me, there is a greater need to be interesting. It’s harder to maintain an overall theme and structure – and harder to visualise the goal. For my personal blog, this is fine – I don’t mind if no-one follows me and its both cathartic and fun for me to write. In the business world a blog has a greater significance and can be either brand-building or brand-eroding.

It took my avidly social daughter (who follows my social activity with an amused eye) to read my personal blog and to give me the killer consumer feedback. “Dad, you need to lighten up” she said – “change the format a little and do some shorter, less opinionated pieces. You are also using the hashtags wrongly. If you want to attract an audience you need to use the right ones”. This from a girl whose blogging on fan fiction topics is very popular. “And you’re using the wrong platform – Tumblr is for images and microblogs”. I looked into it and found a useful summary of the platforms: http://www.lifed.com/7-best-blogging-platforms. It figures that not only do you want a platform where the functionality enables what you are trying to achieve but also you want a platform where your potential followers and customers are likely to be (there’s no point banging away at MySpace if everyone is on Facebook).

I’m lucky to have the insight and I’m humble enough to listen, I’ve changed the format of my blog and I’m finding it easier to write and more fun as a result. I’ve transferred everything across to WordPress (some good conversion tools by the way) and I’ve tidied up my tags (the tag clouds are quite a good visual sense check).

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Written by greencontact

April 10, 2012 at 4:27 pm

2 Responses

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  1. Yeah, I just found my fun revitalized in blogging myself. I ran out of sugar 🙂

    Adult Satires

    January 4, 2012 at 10:24 am

  2. I forgot to mention an observation I have made in my five years of blogging. I noticed that there is an audience for just about every genre of writing. I have also noticed inconsistency is a blog killer, that I’m highly guilty of… I think this time I’ll be fine, simply because I just don’t care and spit it out (That’s what I meant about running out of sugar in my last comment. he he).

    Adult Satires

    January 4, 2012 at 10:32 am


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